EC6100997 MFG #: 1271138
Out of Stock
  • Description
  • Features & Benefits
Liquid fabric softener that gives sheets and towels a longer lasting freshness and luxurious softness that delivers a premium experience your guests expect. Clearly Soft™ Plus uses an encapsulated technology that brings a fresh and light fragrance from the laundry room to the guest room.Throughout the guests stay, the just-laundered premium freshness is released every time they use the linens creating a lasting impression. The product is formulated to dose at higher levels without impacting the absorbency or whiteness of linens.


Advanced chemistry
  • Clearly Soft™ Plus has been developed using technological advancements in both chemistry and manufacturing.
  • Encapsulated fragrance technology brings longer lasting freshness from the laundry room to the guestroom.
  • Clearly Soft™ Plus is formulated to use at higher levels for higher freshness and softness. Even at higher dosages, towels retain their maximum absorbency and the linen whiteness is kept intact. Flexible dosing allows customers to choose the level of softness and fragrance to provide to guests.
  • Phosphate-free formula supports sustainability goals.

A fragrance beyond comparison
  • New Mechacaps® encapsulated fragrance technology, protects linen during drying process.
  • Your customers will experience the pleasant freshness every time they use the linens. The softness and fragrance of Clearly Soft™ Plus exceeds their expectations.
  • Longer-lasting fresh linens help make their stay a pleasant experience.

Superior softness improves guest satisfaction
  • Clearly Soft™ Plus has been developed to support customer investments and provide their guests with a premium appeal that enhances their brand.
  • Consistently soft, fresh linens reduce guest complaints, leading to improved guest satisfaction and repeat visits.


  • Effective on all linen types across a broad range of wash temperatures and water conditions